Internet and the prospects of online social networks:
F:F:F becomes big part of Cayce's life
Cayce makes friends over F:F:F
She travels to find the creator of F:F:F with the help of her friends and her connections
Her interaction in cyberspace (social network), caused by the interaction among social network, becomes more of her reality than the current job with Blue Ant Corp. owned by Bigend.
Gibson provide few allusions to indicate Cayce's desire for cyberspace as her reality.
Allusion of Peter Pan statue.
Peter Pan is fictional character, similar to virtual reality; however, children are polishing the statue, showing that virtual reality can provide love and comfort to real person. Just like how Cayce feels strongly about her journey to find the creator, effected by F:F:F
Mentioning Coleridge.
Coleridge, 18th century poet, is a founder of the Romantic Movement, which “was a complex artistic, literary, and intellectual movement” (wikipedia) so it was pro Industrial Revolution and “against aristocratic social and political norms” (wikipedia) meaning that Cayce is pro technology, in this case cyberspace or social network like F:F:F. And she doesn't really trust Bigend so her rebellious attitude towards Bigend is shown in allusion of Coleridge.
Marketing and/ or Commodification- how trends become products
Cayce works for Blue Ant, owned by Bigend.
Her job as “coolhunter” is to recognize the coming trend and to inform to Blue Ant.
She has this ability to recognize the trend because of her allergy to those things.
However, Cayce can hunt cool and it is produced not because they are mainly good quality goods but because they are advertised well by others.
Magda's job effect into commodifiers
Magda basically sits on the bar and find people who looks somewhat fashionable and have conversation with them about fashion. If the opponent says something positive about his/her fashion or that of others, Mada's job is to flatter him/her or the others about their fashion. Cayce targets these people and the praised trends become the products.
Sudden disappearance of Cayce's allergy
At the end of the novel, her allergy suddenly disappears. This is allusion, showing that majority of the produced goods, the cool and fashionable products, are not actually cool or fashionable
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